Case study: West Midlands in Europe office, Brussels

In 2000 Glynis set up the West Midlands in Europe partnership of 90 stakeholders from business, universities and government to

  • raise their game in Europe
  • make the most of EU policy and funding opportunities
  • develop business opportunities in Europe
  • create strategic networking and alliances with other regions.

Recognised by MEPs and EU practitioners as a leading regional representation office in Brussels.

Key success factors:

  • ability to work effectively with academic, private sector and government cultures,
  • getting different stakeholders to work together towards shared priorities.